Starbucks Sponsors Betacup Contest to Redesign Coffee Cup

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As Fast Company reported online last Tuesday, 58 billion paper coffee cups are thrown away unrecycled, every year.

Starbucks would like to serve all of its coffee in re-useable or recyclable cups by 2015, so they’re sponsoring a Betacup contest, which kicks off April 1.

They’ll award $10,000 to the winner and $10,000 will be split among the next best five. Now is the time to use your lateral thinking skills!

Read more about the contest, view the Betacup video, and submit your idea between April 1 and June 15 to help reduce landfill waste.

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