Edward de Bono Case Studies & Articles

de Bono Case Studies & Articles

Connex Case Study (pdf)
Connex used Six Thinking Hats and Lateral Thinking to develop leadership competencies in employees identified as high-potential company leaders.

ABN AMRO Case Study (pdf)
ABN AMRO used Six Thinking Hats to help employees generate and present new ideas to top management.

Ice Cream Delivery Case Study (pdf)
An ice cream company used Random Entry to solve a problem with their direct store delivery.

Use Six Thinking Hats for Success in Facilitating Virtual Meetings
Using Edward de Bono’s Six Thinking Hats to facilitate virtual meetings helps increase attention and interaction between participants.

Plant Managers Use Innovative Communication Tools to Tap Strengths of Straight-Shooting Workforce (pdf)
The management team at Emerson Scroll Compressors worked with de Bono Consulting to design a five-step plan to increase employee involvement in improving plant performance.

Innovative Facilitation Tools Help Advance Strategic Community Initiatives for Long-Term Economic Impact (pdf)
Using de Bono’s proven facilitation techniques, the Erie Regional Chamber and Growth Partnership has honed its capacity to build coalitions for economic and community development.

Thinking as One Key to Organization Health – An Interview with de Bono Master Trainer, Lynda Curtin
A recent interview with de Bono Master Trainer, Lynda Curtin, regarding her involvement with the Health Work & Wellness Conference, Thinking Organization’s Succeed!

Innovation Award – Hormel Foods: An interview with Lateral Thinking Trainer, Dan Hirst
A recent interview with Dan Hirst regarding Hormel’s R&D Team of the Year Award from Food Processing Magazine.

Lateral Thinking Case Study
A well-known pharmaceutical company uses Lateral Thinking to power idea generation in a Kaizen initiative.

Six Value Medals for Decision Making
GMAC training participants describe discoveries, lessons learned, and plans for using Six Value Medals in the future.

Hewlett-Packard – In the Heart of Chaos… Strategic Business Planning SUCCESS! (pdf)
Learn how the success of the de Bono tools, Six Thinking Hats and Lateral Thinking, in the quality program has spread to numerous divisions and segments of the new Hewlett-Packard/Compaq conglomerate.

Can Innovation Tools Influence the New Product Development Process
Learn how MDS SCIEX measured the qualitative and quantitative impact Edward de Bono’s Six Thinking Hats had on their product development process.

Six Thinking Hats in Business Process Management
Read about the exciting benefits that MobiFon Connex in Romania realized after implementing Edward de Bono’s Six Thinking Hats.

Six Thinking Hats as Applied in Six Sigma
The integration of Six Thinking Hats with Six Sigma methodology will help the overall potential of Six Sigma in business improvement and development.

Course in Creativity & Team Dimensions Profile Training
Learn how Barbara Stennes helped an engineering firm capitalize on natural talents to maximize productivity using Course in Creativity training combined with the Team Dimensions Profile from Inscape Publishing.

de Bono Thinking Systems in Higher Education
Learn how 3 educational institutions have embraced the de Bono Thinking Systems.

Changing Mines in South Africa
Teams learn the Power of Perception (DATT) thinking tools and engage in experiential learning, boosting productivity, reducing absenteeism, and improving morale.

Playmobil Malta – A Thriving Corporate Culture
Edward de Bono’s DATT thinking methods are part of a bold initiative to help the organization continually improve their world famous product line for children by helping each employee fulfill his or her potential.

The Rehabilitation of Children Using the de Bono Thinking Tools
Learn how the Six Thinking Hats tools have helped transform children into positive individuals ready to accept their circumstances and affect the speed of their own recovery or rehabilitation.

Surprise – Living Well Between the Rock and the Hard Spot
The de Bono Online tutorial, Six Thinking Hats Online, serves as an introduction to the Six Thinking Hats concepts for those participating in a meeting led by a trained Six Thinking Hats facilitator.


Articles by Edward de Bono

The Revolutionary Nature of Parallel Thinking
Parallel thinking guides thought processes in one direction at a time so we can effectively analyze issues, generate new ideas, and make better decisions.

Innovation Must Go Beyond Lip Service
Many organizations today pay lip service to the idea of ‘innovation.’ But it is not enough to say that you are in favor of innovation and then do nothing about it.

Dr. Edward de Bono on Creativity
Anyone can be creative – provided they learn and develop their skills.


Lessons From Edward de Bono

Lateral Thinking Lesson from Edward de Bono
A girl looks beyond the obvious using Lateral Thinking to find a solution that wouldn’t initially come to mind.

Lesson in Perception from Edward de Bono
A boy outsmarts his companions when choosing between two coins.


Articles About Edward de Bono

The Thinker
Edward de Bono believes “If people were better thinkers, the world would be a better place.”

All Governments Need a Minister of Thinking
Edward de Bono on why thinking must be taken seriously by schools, corporations and governments.

How I Got There: An Interview with Edward de Bono

Maximizing Creativity and Lateral Thinking to Deliver Strategic Success Conference
Edward de Bono taught some of his patented Lateral Thinking techniques in person during an exclusive one-day event in Bahrain, entitled Maximizing Creativity and Lateral Thinking to Deliver Strategic Success.

Institute Marks World Creativity Day
Join the growing community of the World Creativity and Innovation Day, a global celebration of the central role that creativity and innovation plays in our lives.

Minister Announced as Patron for Edward de Bono Conference in Bahrain
On June 1, 2008 Edward de Bono will present his ‘Maximizing Creativity and Lateral Thinking to Deliver Strategic Success’ program at a one day conference in Bahrain.

Video: The Saatchi & Saatchi Award for World Changing Ideas
The winner of the fifth Saatchi & Saatchi Award for World Changing Ideas is Vestergaard Frandsen, who invented the LifeStraw, a Personal Water-Purification Tool. The Competition was judged by Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.

Edward de Bono’s on an India Mission
During his visit to India, Edward de Bono talks about some of his newer thinking techniques such as the Six Value Medals.

Teen Brain Exposed
New research on frontal lobes explains much about behavior and learning. Using well-documented techniques such as Edward de Bono’s Six Thinking Hats helps empower teens.

Dr. Edward de Bono Named as Top Intellectual in Accenture Study

The Exclusive Interview With Dr. Edward de Bono

Barbara Stennes Honored as Lifetime Certified de Bono Master Trainer

Why be king of Oz? That’s a no-brainer according to Edward de Bono

Edward de Bono on Suntop Media’s Thinkers 50

Finishing School for Team India
An Edward de Bono analytical technique was recently imparted to trainees at a national coaching camp in India.


Other Innovation & Thinking Skills Resources

Sales Professionals – Put on Your Thinking Hats!
Salespeople must determine how and when to make adjustments to stand out in a crowded marketplace.  Edward de Bono’s Six Thinking Hats teaches you how to separate emotion from facts and the positive from the negative.

Managing Change in an Innovative World
Successful leaders of the future will be those individuals who not only learn how to cope but to excel while everything is changing around them.

‘Destination Growth 07’ Launch Of Interactive Business Development Tool
An innovative marketing tool was launched at EEDA’s ‘Destination Growth 07’ at the Imperial War Museum, Duxford, in Cambridgeshire.