The Bias Against Creativity

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Corporate creativity is a hot topic, and innovation determines whether a company lives or dies. So why do people reject creative ideas?

Jennifer Mueller, Shimul Melwani, and Jack Goncalo have a theory. In their new paper, The Bias Against Creativity: Why People Desire But Reject Creative Ideas, they explore the idea of covert biases, and they find that uncertainty produces a subconscious hostility towards creativity.

To quote the authors, “Because there is such a strong social norm to endorse creativity and ...

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