How Edward de Bono Saved Olympic Swimming

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Again, I hyperbolize.  But Scientific American has a lengthy article about innovation in swimsuit technology. Following the 2008 Olympic Games in Beijing, officials banned a performance-enhancing swimsuit that was either credited or blamed (depending on one’s perspective) for breaking record after record.

In response, swimsuit maker Speedo had to rethink swimming technology. Amongst the techniques they employed? Six Thinking Hats

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How Edward de Bono Saved the Olympic Games

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Okay, okay, I confess: “saved the Olympics” is a bit melodramatic. But according to the Malta Independent, “Peter Ueberroth, who was in charge of the [1984 Los Angeles Olympic] Games, developed a new way of thinking about financing them and for the first time in history, the Games were profitable. Asked how he came up with these ideas, he attributed the results to Edward de Bono’s philosophy of lateral thinking.”

Is there any truth to this story? I have no idea. ...

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