The State of Create

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Adobe and consultancy StrategyOne have released an international creativity study, the State of Create Global Benchmark. Before we get to their conclusions, I have two quick caveats. One, yes, I’m late to party on this one. Mea culpa. Two, I have some concerns about their methodology. Specifically, the report offers little information about their methodology, and the some of the phrasing slants in one direction. Together, these two facts make me question the report’s objectivity. Regardless, I ...

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