Starbucks Sponsors Betacup Contest to Redesign Coffee Cup

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As Fast Company reported online last Tuesday, 58 billion paper coffee cups are thrown away unrecycled, every year.

Starbucks would like to serve all of its coffee in re-useable or recyclable cups by 2015, so they’re sponsoring a Betacup contest, which kicks off April 1.

They’ll award $10,000 to the winner and $10,000 will be split among the next best five. Now is the time to use your lateral thinking skills!

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