Business leaders today have taken an amazing brainstorming tool phase “Think outside the box” and turned it into a buzzword for their creativity. Lateral Thinking was the original brainstorming tool that used this phrase to train our clients to think unconventional or from a different perspective. How can Lateral Thinking improve the company’s creativity?
Lateral Thinking will provide a generic process that forces each participant to think of new ways to improve the process. For example, a company is always looking to improve its current distribution systems, product development process, accounting systems, and assembly line processes. By using Lateral Thinking, a company will reduce the number of brainstorming sessions and begin executing their new ideas.