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November 12, 2007

Local Creativity Expert Heading to Kansas City to Present Lateral Thinking Training & Certification

Lateral Thinking Brochure

JOHNSTON, IA (11/12/2007)– Barbara Stennes, CSP, CEO and Founder of de Bono Consulting, is a well-known expert in creativity and innovation, and is the author of the book Innovation: Case by Case – How the de Bono Thinking Systems Have Transformed Companies Across the Globe.

For over 20 years, Ms. Stennes has helped organizations transform their culture using Dr. Edward de Bono’s critical and creative thinking techniques, including Lateral Thinking.

de Bono’s Lateral Thinking training course provides 7 specific tools that lead to innovative thinking and as Stennes describes, “is perfect for marketing, R&D, product development teams, managers, and anyone seeking a disciplined process for innovation, idea generation, concept development, or creative problem solving.”

Participants in the Lateral Thinking two-day training session this month will learn specific methods to think creatively, turn problems into opportunities, find alternative solutions, and dramatically increase thinking output.

Trainers who wish to teach the Lateral Thinking tools to others will stay in Kansas City for two additional days to attend the required 4-day Lateral Thinking Train-the-Trainer Certification.

Lateral Thinking Training Dates:

February 26-27, 2008 in Monterrey, Mexico (Presented in Spanish)
April 8-9, 2008 in Phoenix, AZ
June 11-12, 2008 in Kansas City, MO
September 9-10, 2008 in Chicago, IL
November 5-6, 2008 in Las Vegas, NV

Lateral Thinking Certification Dates:

February 26-29, 2008 in Monterrey, Mexico (Presented in Spanish)
April 8-11, 2008 in Phoenix, AZ
September 9-12, 2008 in Chicago, IL

“Innovation is critical to all organizations, but most companies don’t have an innovation strategy,” says Stennes.

“Dr. de Bono’s Lateral Thinking gives employees and entire organizations the tools they need to ensure their survival in a competitive world.”

For further Lateral Thinking information and to register for these and other training courses, visit

About Edward de Bono

Dr. Edward de Bono is regarded as the leading international authority in the field of creative thinking, innovation, and the direct teaching of thinking as a skill, and is the creator of the term Lateral Thinking.

Edward de Bono’s training courses are now being implemented in organizations of all sizes because of their powerful simplicity and effectiveness in changing thinking behavior.

About de Bono Consulting

de Bono Consulting is committed to innovative thinking and provides customized solutions to real business issues through training, consulting, and meeting facilitation services that utilize Dr. Edward de Bono’s thinking systems: Six Thinking Hats, Lateral Thinking, Focus on Facilitation, DATT (Management Thinking), Simplicity, and Six Value Medals.