Power of Perception™
Formerly Direct Attention Thinking Tools (DATT)

Thinking Skills | Decision Making | Problem Solving

Power of Perception gives you 10 simple strategies for sharpening your perception and focusing your thinking in a more comprehensive, effective, and efficient way.

Power of Perception tools will enable you to have a broad and inclusive viewpoint. Using the Power of Perception tools helps you create a framework for defining a situation and improves your ability to consider consequences before you take action.

Edward de Bono's DATT is Now Power of PerceptionThe way we see the world—our perception of it—determines the decisions we make and what we do. Perception is probably the most important part of our thinking, but unfortunately, most mistakes in thinking are mistakes in perception.

Our modern lives—both business and personal—are very fast paced and full of action. Often we confuse action with accomplishment and jump to action without enough thought. We love to take action and see what happens—if it is good, we keep going; if it is bad, we stop and clean up the mess we have created.  Though this strategy is better than doing nothing at all, it is inefficient, and the pain or mistake rate is extremely high. With the help of Power of Perception training and using the Power of Perception tools you can change the way you think.

Power of Perception tools are quick and easy to learn. Just think of it as “software for the brain.” Once you have received the Power of Perception training and the software is loaded into your brain, you can simply close your eyes, click on one of the Power of Perception “icons” to review the tools you’ve learned and use them in any situation.

The Power of Perception training course is designed to be taught to every employee. If anyone is wrestling with daily decisions, whether business or personal (e.g. , purchasing a car), our Power of Perception tools can help.

Employees with Power of Perception training outperform others. Learn how to:

  • Be a strong and confident decision maker
  • Quickly and accurately weigh risks against rewards
  • Consistently “make the right call”
  • Reach optimal solutions more quickly than ever before
  • Uncover the hidden opportunities in “problems”
  • Use “what if” thinking to avoid costly mistakes
  • Look beyond the boundaries of self-limiting perspectives
  • Remove obstacles with simple solutions
  • Be a visionary
  • Thoroughly judge a situation
  • Assess all angles of the big picture before making a decision

Our Power of Perception training is Simple, Powerful, and Proven

“(Power of Perception) helped me increase proficiency in systematic thinking that will give me better thinking ability and a common language to use with other folks from my organization.”
-Michael Bosscher, Steelcase

10 Power of Perception Tools

Tool 1—Consequences and Sequels
Look ahead to see the consequences of an action, plan, decision, or rule.

Tool 2—Plus, Minus, Interesting
Ensure that all sides of a matter have been considered before a decision or commitment is made.

Tool 3—Recognize, Analyze, Divide
Break a larger concept into smaller, more manageable parts.

Tool 4—Consider All Factors
Explore all factors related to an action, decision, plan, judgment, or conclusion.

Tool 5—Aims, Goals, Objectives
Focus directly and deliberately on the intentions behind actions.

Tool 6—Alternatives, Possibilities, Choices
Deliberately try to find other ways.

Tool 7—Other People’s Views
Put yourself in others’ shoes.

Tool 8—Key Values Involved
Ensure that your thinking serves your values.

Tool 9—First Important Priorities
Select the most important ideas, factors, objectives, consequences, etc.

Tool 10—Design/Decision, Outcome, Channels, Action
Direct attention to the outcome of the thinking and action that follows.

Organizations Using Edward de Bono’s Power of Perception
Formerly Direct Attention Thinking Tools (DATT)

  • Procter & Gamble
  • 3M
  • Maytag Appliances
  • Eli Lilly
  • CNA Insurance
  • Lincoln Life
  • Koeze Company
  • Kennecott Rawhide Mining Co.
  • Inland Paper & Packaging, Inc.
  • Minnegasco
  • Philadelphia
  • Federal Executive Board
  • Alps Electric Ireland Ltd.
  • ABB Corporate Research
  • National Semiconductor
  • Twentieth Century Investors

Power of Perception Training

We offer On-Site and Virtual Power of Perception Training Seminars. Call 1.800.278.1292 or request a Power of Perception proposal.

Would you like to teach Power of Perception to others?

Learn about Power of Perception trainer certification.

Case Study: Power of Perception Changing Mines in South Africa

Teams learn the Power of Perception thinking tools and engage in experiential learning, boosting productivity, reducing absenteeism, and improving morale. Read Changing Mines in South Africa.