GE’s Commercial, Ideas Are Scary is a perfect depiction of the value of ideas that are dirty and crazy. There are several idea generation tools on the market today that help spur teams to be more creative or innovative. However, most of those tools do not provide a process for dealing with the craziest ideas from their idea generation session. Lateral Thinking provides teams with a process on how to take those dirty, crazy ideas and make them practical and useful ideas. The Provocation and Movement tool of Lateral Thinking provides teams the ability to become friends with the dirty, crazy ideas and turn them into something beautiful. Learn how to converge your scary ideas into a masterpiece.