Professor Edward de Bono Receives The Lifetime Achievement Award!

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The Malta Stock Exchange presented Professor Edward de Bono with the The Lifetime Achievement Award in recognition for his work in Lateral Thinking.

de Bono Consulting congratulates Professor Edward de Bono for being awarded The Lifetime Achievement Award.

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How Edward de Bono Saved Olympic Swimming

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Again, I hyperbolize.  But Scientific American has a lengthy article about innovation in swimsuit technology. Following the 2008 Olympic Games in Beijing, officials banned a performance-enhancing swimsuit that was either credited or blamed (depending on one’s perspective) for breaking record after record.

In response, swimsuit maker Speedo had to rethink swimming technology. Amongst the techniques they employed? Six Thinking Hats

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How Edward de Bono Saved the Olympic Games

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Okay, okay, I confess: “saved the Olympics” is a bit melodramatic. But according to the Malta Independent, “Peter Ueberroth, who was in charge of the [1984 Los Angeles Olympic] Games, developed a new way of thinking about financing them and for the first time in history, the Games were profitable. Asked how he came up with these ideas, he attributed the results to Edward de Bono’s philosophy of lateral thinking.”

Is there any truth to this story? I have no idea. ...

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H+

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The Times of India has an article about Dr. de Bono’s book H+, a meditation on happiness, help, health, hope, and humor. Nominally a quasi-religious treatise, it sounds like the sort of easily digestible pop psychology that Alain de Botton has popularized.

But who knows? Dr. de Bono is certainly one of the world’s leading thinkers, and scholars have grappled for millenia with commingled questions of religion and philosophy. Perhaps someday the name “Edward of ...

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New de Bono Case Study: Plant Managers Use Innovative Communication Tools to Tap Strengths of Straight-Shooting Workforce

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Using the de Bono thinking tools leveled the playing field between supervisors, engineers, and frontline workers at the Emerson Scroll Compressors LLC plant in Ava, Missouri.

Communication improved and positive energy began to flow. The de Bono thinking systems are now used for idea generation whenever they encounter something they don’t know how to deal with. The tools are embedded in various lean manufacturing processes such as Six Sigma and Total Preventive Maintenance.

The Six Thinking Hats methodology is used routinely in ...

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